J Solventions Interior Design
Project Type
Website Copy
Location
Seremban, Malaysia
Date
Oct 2024

CLIENT:
An interior design firm based in Seremban and KL, Malaysia, owned by founder/interior designer Jzimy Tan. Already had a website but wanted a refresh as he felt it did not really cater to what his target audience wanted.
TARGET AUDIENCE:
New homeowners with a specific budget (RM100-300K)
CHALLENGE:
Jzimy wanted to highlight their unique selling points (USPs), including personalised shopping services and deep understanding of unique space challenges.
And instead of talking about “affordable” services, he wanted to emphasise the value he provided.
SOLUTION:
Brand voice was made to be confident, supportive, professional, and empathetic, demonstrating an understanding of his clients’ challenges when it came to creating beautiful, functional spaces.
His “VIP Treatment” of his clients, personally accompanying them to purchase items to match the vision and design, was highlighted in his Homepage.
And for each service page, the unique space problems or challenges his clients may be concerned about were conveyed in the form of questions to connect with clients emotionally, before easy-to-scan solutions were shared.
*NOTE: Website design by NEWPAGES