Melor Swiim
Project Type
Website Copy
Location
Ampang, KL, Malaysia
Date
Jan 2024
CLIENT:
They’re a start-up business selling swimwear that is modern yet modest, based in Ampang, KL, Malaysia.
TARGET AUDIENCE:
Muslim women
CHALLENGE:
They needed an e-commerce website to sell the products to their target audience but did not have brand voice.
SOLUTION:
They needed a voice that was elegant, feminine, confident, and empowering to highlight a woman’s desire to look beautiful yet modest and comfortable.
They had an amazing founding story — and women love stories! So used a storytelling, personable, gentle style to communicate their story and value to the women they was meant for.
*NOTE: Website design by Kok Creative
