IGN Resources
Project Type
Website Copy
Location
Sabah, Malaysia
Date
May 2024
CLIENT:
A company offering innovative green engineering solutions for sustainable energy and industrial sectors. Did not have a previous website although very established in the field..
TARGET AUDIENCE:
Suppliers, manufacturers, factory owners
CHALLENGE:
In the engineering field, the copy always has a tendency to get too technical and jargony, which unfortunately, makes it difficult for prospective clients to understand. Often, they also talk about how good they are, but not so much on how their clients could benefit from what they do.
There also needed to be a good balance between appearing professional yet approachable, so the audience does not feel alienated.
SOLUTION:
Used slightly more formal and industry-appropriate language to convey professionalism.
Their services, what they do, were communicated clearly and simply, with just brief notes and simple language, making them easy to understand. Clear benefits/USPs were listed under the “Value We Add” sections for the audience.
*NOTE: Website design by Kok Creative
